Here’s 10 reasons to adopt a wordpress development project with certainty and calm.

It’s easy to use WordPress as a full-on Content Management System (CMS). You may have heard of Drupal and Joomla, two very heavyweight, open-source CMSes. Well, it’s also a fairly heavyweight task to learn how to use and configure them properly. Not true with WordPress: With all of the plugins and widgets available, it’s really an easy task to configure WordPress to serve as a regular private or corporate website, a private membership site, a full-featured eCommerce site, and much more.

You can Use WordPress to easily make websites that don’t look like WordPress websites. WordPress is like building your house on solid foundations and once the foundations are in you can design and develop a rich visitor experience, both in terms of visual appearance and usability. Your website can grow as your content grows and it can remain as simple or become a as complex (in terms of functionality, not administration!) as you want it to.

Millions of people already consume information from WordPress sites every day. WordPress websites are very popular. According to internet marketing experts, “around 200 million people visit one or more WordPress.com websites every month, and they view over a billion pages on those sites.”

WordPress can be installed on your own web hosting service under your own domain name for full control over your domain name, your content — and your site’s existence. With other CMS solutions, you have limited control over the look and feel of your website. Many third-party plugins and widgets are also not supported. This is of vital importance to the ongoing cost and maintenance of your website. If at some stage you have a desire to create some e-commerce capability to your site, with wordpress, its a simple matter of choosing one of the many Shopping Cart plugins available on the market. These plug in solutions are rigorously tested for ease of use and security. As an example, you could purchase a professional Cart solution for under £100 and save a fortune from asking a developer to create a bespoke solution for you. With wordpress you’re tapping into a massive open source developer community, it’s a democratic environment wherein product development undergoes massive community support, testing and accreditation.

Themes make it easy to customize a site so it looks great but doesn’t require months of design development. Purchasing a professional theme is recommended for business deployments. You get a site that looks fabulous, has fantastic usability and functionality and does some very clever promotion of your content based on keywords and categorization. This means with the MindMap in place (I always work with clients to create a map of the vision of their website) we can let the system serve up contextual content based on what the viewer is looking at. This is a great way for a visitor to be able to navigate through a volume of content, finding relational content without necessarily having a full understanding of exactly what they’re looking for.

Installing a WordPress website under you own domain name. With most modern web hosts (ISP’s) it’s an easy matter to install and configure wordpress so within no time you have a functional WordPress site up and running and can start to look at the content beginning to populate the website.

WordPress is easy to customize. Many professional themes have numerous options to choose from that are just point-and-click. Beyond that, you can use widgets (a widget is a little bit of code that you can plug into your website). The WordPress community has developed a large and growing collection of widgets that allow you to plug all sorts of things into your WordPress sidebar. One example of a widget would be a mail list sign-up form that will allow users to sign in directly to your existing constant contact mailing software application.

WordPress is really easy to use. How easy? Well, you’d have to take it for a test-drive to get the feel of it, but I can tell you this: it’s used by way more than 15 million publishers, many hundreds of thousands of whom run sites that are way more than just a basic website. Michelle has taken non IT savvy client from zero to managing and publishing their own content within the space of three or four 1 hour Skype training sessions.

WordPress is SEO-friendly (especially if you use the right plugins — or even just the right theme to start with). We all are learning how important search engine optimization is. The aforementioned professional themes are loaded with SEO-friendly features. All it takes are a few of the right plugins to maximize your SEO efforts. Plugins can extend WordPress to do almost anything you can imagine. Without going into huge detail, in order to correctly perform about 80 percent of your on-page SEO with each post, the plugins you need to have include All-In-One-SEO, Google XML Sitemaps, Akismet spam filtering and Sociable (links into your Facebook Fan Page). And to top it all off, they’re all free! To google WordPress/SEO you’ll get a plethora of valuable info from the web to help you out with SEO and ALL the other tricks and tips you’ll need to keep your website moving forward and growing its audience.

Secure, peace of mind and moderation. You also have complete control over moderation of comments throughout the website. Simple to administer you’ll have the choice to moderate every comment entering the website or allow previously approved comments the privilege of commenting without moderation.

It’s free, and it’s got a strong open-source development community behind it. I don’t think we need to worry about the longevity of WordPress. Continued, regular development of WordPress, especially with the size of its installed base, is as close to being a sure thing as is possible wordpress is the future of the internet. OK, that’s eleven points why wordpress will work for you!

Make 2011 the year you take your business online!

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